Alcover


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Alcover is an artist, producer, songwriter and composer with multiple Latin Grammy’s under his belt. Best known for producing hits such as “Danza Kuduro,” “Taboo” and “Dutty Love” from his work with reggaeton legend Don Omar; Alcover decided to focus on his solo career.

In 2020, Alcover released his Latin Grammy-nominated album, El Gran Alcover, featuring artists including Bryant Myers, Don Omar, and Adriel Favela.

Genre: Latino Urbano

What We Did

Distribution   |  Digital Diagnostic & Marketing Plan   |   DSP Pitching   |   Advertising  |  Content Creation

Digital Diagnostic & Marketing Plan

  • Created a marketing diagnostic and release plan including:
    • Preparation of digital platforms to support the release
    • Timeline for release rollout
    • Social media content strategy

Advertising

  • Spotify ads with over 1.5 million impressions
    • 10,000 link clicks
    • Served to audiences in US, Mexico, Spain, Chile, and Dominican Republic

Distribution

  • Distributed his music to our network of 200+ DSPs for maximum exposure worldwide
  • Distributed his music videos to our network of 10 video partners, including Apple, Tidal and Facebook Premium

Content Creation

  • Lyric video with +1 million views

DSP Pitching

  • 50 editorial placements
  • Streaming performance increased by 308%
  • Five playlist covers and DSP genre page features

Playlist Pickup


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Novedades Banda, Corridos y más…

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Future Hits: Latin

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El Ritmo

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Latin Pop Rising

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Novedades Viernes Latinoamérica

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New Music Friday Latin

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New Urbano
“El amor es una moda”

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New Urbano
“Ya lo verás (reggaeton version)”

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Urbano Latino Page, New Releases Slider, 10/26

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Nuevo Nuevo
“Ya lo veras”

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La Nueva Grasa

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LA SEMANAL

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Latino Hotlist

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Urbano Pop

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Flow Urbano

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