Alcover

Digital Diagnostic & Marketing Plan

We created a full marketing diagnostic and release plan that included optimizing digital platforms, outlining a release timeline, developing a social content strategy, and producing a custom lyric video that reached 1 million views.

Advertising

• Spotify ad campaign: 1.5M+ impressions
• 10,000 link clicks
• Targeted audiences in the US, Mexico, Spain, Chile, and the Dominican Republic

Distribution

• Delivered his releases to 200+ DSPs for global exposure

• Distributed music videos to 10 premium video partners including Apple, TIDAL, and Facebook Premium

DSP Pitching

• 50 editorial placements
• Streaming performance increased 308%
• Five playlist covers + genre page features

What Drove These Results

A well-structured release plan, strong content strategy, targeted advertising, global distribution, and consistent playlist pitching all contributed to major traction for Alcover — fueling 50 editorial placements, playlist covers, and a 308% increase in streaming performance.