We’re not owned by a major record label. We’re not the so-called “independent” arm of a huge corporation. That means we have the flexibility to work with who we want to. It also means we can challenge the status quo.
Some “distributors” are actually using another larger distributor to access the DSPs, and often their clients are not aware of this. Others “rent” software tools from others. At Symphonic, our technology platform is our own in-house, purpose built content management and distribution system, specifically built for the needs of independent labels, managers and artists. We have even patented portions of our platform.
It’s hard to “make it” in music. I know, because I started Symphonic back in 2006 to distribute my own releases. Over the years, we’ve helped a lot of clients gain traction, breakthrough, and even become superstars… but we’re not going to tell you it’s easy. It turns out, money is not the answer to every challenge in music. If there’s something you should be doing differently or something you should consider, we’re going to tell you, and we’re going to help you get better results with our resources, our team, our network, and our experience. We’re not going to give you false hope.
We are focused on our clients’ careers and their content. At Symphonic, you will talk to a Symphonic employee, not a “bot” or an overseas contractor. Everyone who has been in the industry awhile knows an artist (or several) who has gotten a big sales pitch from a major label, signed on the dotted line, and now they can’t get their emails and calls returned. If your application is accepted, we’re not going to “ghost” you!
We’ve seen the industry go from physical to downloads and now, from downloads to streaming. It has been a truly remarkable experience for me to have seen this and serve many clients that have been with us since day one and that continue to be with us today.
Now that we are an established player in the industry, I’ll admit that building Symphonic up from scratch was tough. You see, we’re artists and record label owners, just like you. We know how hard it is to get a business and a brand off the ground and we’ve done a lot of great things but, as a company, we’ve made mistakes too. When you’re going all in, sometimes you try or test things that don’t work out. I know that every musician, manager, record label, and artist can identify with that. It truly takes time, hard work, blood, sweat, tears, you name it! All of that goes into becoming something and making an impact.
We, like many of our competitors can help distribute your content but, getting to the next level is difficult. This is where Symphonic comes in.
We like to provide as much education and development as possible via our newsletters, blogs, and through marketing services and partnerships. Everyone deserves to get information easily, quickly, and freely as the music industry is evolving.
If you are on a custom percentage plan and not our fee based plan, we’ll work with you to help market your material to DSPs as well as working with third party vendors to help market your material. With our broad capabilities, strong reputation with DSPs, and flexible offerings and terms, we can meet you where you are and help where you need it most.
So the question becomes, who is the right team for your record label?
For your career? For your artists?
Everyone that is independent, whether artist or label, needs a solid team to maximize their brand, sound, release strategy, video strategy, and more in today’s music industry.
Since day one, our plan has been to build a strong team, invest in our technology, and ensure that record labels and artists have a true partner in Symphonic. Our team and our technology platform continue to grow!
Finally, if you are still with me, I felt compelled to close this out on a topic of “guarantees.” We often hear of false promises given to clients from previous relationships. This is what we as a company will guarantee you.