Alcover

instagram

tiktok

youtube

spotify

About

Alcover is an artist, producer, songwriter and composer with multiple Latin Grammy’s under his belt. Best known for producing hits such as “Danza Kuduro,” “Taboo” and “Dutty Love” from his work with reggaeton legend Don Omar; Alcover decided to focus on his solo career.

In 2020, Alcover released his Latin Grammy-nominated album, El Gran Alcover, featuring artists including Bryant Myers, Don Omar, and Adriel Favela.

Genre: Latino Urbano

Summary

In 2020, Alcover released his Latin-Grammy nominated album, El Gran Alcover, featuring artists including Bryant Myers, Don Omar, and Adriel Favela.

CaseStudyPage_Stats_Alcover

What We Did

Distribution | Digital Diagnostic & Marketing Plan | DSP Pitching | Advertising | Content Creation

Digital Diagnostic & Marketing Plan

Created a marketing diagnostic and release plan including:
- Preparation of digital platforms to support the release
- Timeline for release rollout
- Social media content strategy
Creation of a custom lyric video that resulted in 1 million views

Advertising

Spotify ads with over 1.5 million impressions
- 10,000 link clicks
- Served to audiences in US, Mexico, Spain, Chile, and Dominican Republic

Distribution

Distributed his music to our network of 200+ DSPs for maximum exposure worldwide
Distributed his music videos to our network of 10 video partners, including Apple, Tidal and Facebook Premium

DSP Pitching

50 editorial placements
Streaming performance increased by 308%
Five playlist covers and DSP genre page features

Top Playlist Pickups

Novedades-Banda-Corridos-y-mas2

NovedadesViernesEspana

newmusicfridaylatin1

futurehitslatin2

NovedadesViernesPeru2

NovedadesViernesLatinoamerica

NovedadesViernesMX

NovedadesViernesLatinoamerica2c

ELRitmo

newmusicfridaylatin2b

Farrita2b

LatinPopRising

newurbano2

NovedadesViernesColombia2

Novedades-Banda-Corridos-y-mas2

Novedades Banda, Corridos y más…

futurehitslatin2

Future Hits: Latin

newmusicfridaylatin1

La Nueva Grasa

NovedadesViernesEspana

Novedades Viernes España

NovedadesViernesColombia2

Novedades Viernes Colombia

NovedadesViernesPeru2

Novedades Viernes Perú

NovedadesViernesLatinoamerica

Novedades Viernes Latinoamérica

NovedadesViernesMX

Novedades Viernes MX

newurbano2

New Urbano
“El amor es una moda”

newurbano2

New Urbano
“Ya lo verás (reggaeton version)”

Farrita2b

Farrita

New release apple playlist

Urbano Latino Page, New Releases Slider, 10/26

Nuevo Nuevo Cover

Nuevo Nuevo
“Ya lo veras”

LaNuevaGrasa

La Nueva Grasa

Nuevo Nuevo Cover

Nuevo Nuevo
“El amor es una moda”

LaSemanal

LA SEMANAL

NovedadesLatinas

Novedades Latinas

LaSemanal2

La Semanal

Fresco playlist

FRESCO

Flow Urbano

Flow Urbano

Latin District Playlist

Latin District

Flow Urbano

Flow Urbano

Future Hits

Future Hits

Latino Hotlist playlist

Latino Hotlist

Apple Release Playlist

RELEASED (Spain)

Urbano Pop playlist

Urbano Pop

Released (Mexico)

RELEASED (Mexico)

Flow Urbano

Flow Urbano

Novedades de la semana (MX & CA)

Novedades de la semana (MX & CA)

Caliente

Novedades de la Semana (CONO SUR)

Novedades de la Semana (Andean Region)

Caliente

Novedades de la Semana (CONO SUR)

Novedades de la Semana (Andean Region)

Novedades España

Novedades España

Novedades de la Semana (Andean Region)

Reggaeton Fresco

ALL CASE STUDIES