Alcover

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About

Alcover is an artist, producer, songwriter and composer with multiple Latin Grammy’s under his belt. Best known for producing hits such as “Danza Kuduro,” “Taboo” and “Dutty Love” from his work with reggaeton legend Don Omar; Alcover decided to focus on his solo career.

In 2020, Alcover released his Latin Grammy-nominated album, El Gran Alcover, featuring artists including Bryant Myers, Don Omar, and Adriel Favela.

Genre: Latino Urbano

Summary

In 2020, Alcover released his Latin-Grammy nominated album, El Gran Alcover, featuring artists including Bryant Myers, Don Omar, and Adriel Favela.

CaseStudyPage_Stats_Alcover

What We Did

Distribution   |  Digital Diagnostic & Marketing Plan   |   DSP Pitching   |   Advertising  |  Content Creation

Digital Diagnostic & Marketing Plan

  • Created a marketing diagnostic and release plan including:
    • Preparation of digital platforms to support the release
    • Timeline for release rollout
    • Social media content strategy
  • Creation of a custom lyric video that resulted in 1 million views

Advertising

  • Spotify ads with over 1.5 million impressions
    • 10,000 link clicks
    • Served to audiences in US, Mexico, Spain, Chile, and Dominican Republic

Distribution

  • Distributed his music to our network of 200+ DSPs for maximum exposure worldwide
  • Distributed his music videos to our network of 10 video partners, including Apple, Tidal and Facebook Premium

DSP Pitching

  • 50 editorial placements
  • Streaming performance increased by 308%
  • Five playlist covers and DSP genre page features

Top Playlist Pickups

New music friday latin.
Future hits latin.
Two men standing in front of a field with the words novidades verdes.
A woman in a silver dress with the words novidades vernees.
Noveedades vienenes - spotify.
A woman in a white shirt with a red background and the words'novedades virenes'.
New music friday latin.
A man and woman are sitting at a table with a drink in their hands.
spotify logo
A man in a cowboy hat wearing a cowboy hat.

Novedades Banda, Corridos y más…

Latin hits Alcover.

Future Hits: Latin

New music friday latin.

La Nueva Grasa

Two men in red jackets are posing for the camera.

Novedades Viernes España

Novidades de verenes - adriana.

Novedades Viernes Colombia

Two men standing in front of a field with the words novidades verdes.

Novedades Viernes Perú

A woman in a silver dress with the words novidades vernees.

Novedades Viernes Latinoamérica

Noveedades vienenes - spotify.

Novedades Viernes MX

The cover of new urbano with two men standing next to each other.

New Urbano
“El amor es una moda”

The cover of new urbano with two men standing next to each other.

New Urbano
“Ya lo verás (reggaeton version)”

A man and woman are sitting at a table with a drink in their hands.

Farrita

apple music logo
New release apple playlist

Urbano Latino Page, New Releases Slider, 10/26

Nuevo Nuevo Cover

Nuevo Nuevo
“Ya lo veras”

La nueva crassa - la nueva crassa - la nueva crassa -.

La Nueva Grasa

Nuevo Nuevo Cover

Nuevo Nuevo
“El amor es una moda”

amazon music logo
The cover of la semanal novidades latinas.

LA SEMANAL

Amazon Music's latest offerings include a selection of new Latin songs.

Novedades Latinas

The cover of la semanal novidades latinas.

La Semanal

Fresco playlist

FRESCO

Youtube music logo on a white background.
Flow urbano - peppo & zak.

Flow Urbano

Latin District Playlist

Latin District

Flow urbano - cathy & marco impara.

Flow Urbano

A screen shot of the future mix playlist.

Future Hits

Latino Hotlist playlist

Latino Hotlist

Apple Release Playlist

RELEASED (Spain)

Urbano Pop playlist

Urbano Pop

The cover of released featuring dua lipa.

RELEASED (Mexico)

The cover of flow urbano, featuring a woman and a man.

Flow Urbano

deezer logo
The cover of novidades de la semana.

Novedades de la semana (MX & CA)

The cover of novidades de la semana.

Novedades de la Semana (CONO SUR)

A woman in a silver dress with the words j calente.

Caliente

The cover of novidades de la semana.

Novedades de la Semana (Andean Region)

An image of a woman in a gold dress with the words novidades.

Novedades España

A woman in a silver dress with the words j calente.

Reggaeton Fresco

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