Alcover


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About

Alcover is an artist, producer, songwriter and composer with multiple Latin Grammy’s under his belt. Best known for producing hits such as “Danza Kuduro,” “Taboo” and “Dutty Love” from his work with reggaeton legend Don Omar; Alcover decided to focus on his solo career.

In 2020, Alcover released his Latin Grammy-nominated album, El Gran Alcover, featuring artists including Bryant Myers, Don Omar, and Adriel Favela.

Genre: Latino Urbano

Summary

In 2020, Alcover released his Latin-Grammy nominated album, El Gran Alcover, featuring artists including Bryant Myers, Don Omar, and Adriel Favela.

What We Did

Distribution   |  Digital Diagnostic & Marketing Plan   |   DSP Pitching   |   Advertising  |  Content Creation

Digital Diagnostic & Marketing Plan

  • Created a marketing diagnostic and release plan including:
    • Preparation of digital platforms to support the release
    • Timeline for release rollout
    • Social media content strategy
  • Creation of a custom lyric video that resulted in 1 million views

Advertising

  • Spotify ads with over 1.5 million impressions
    • 10,000 link clicks
    • Served to audiences in US, Mexico, Spain, Chile, and Dominican Republic

Distribution

  • Distributed his music to our network of 200+ DSPs for maximum exposure worldwide
  • Distributed his music videos to our network of 10 video partners, including Apple, Tidal and Facebook Premium

DSP Pitching

  • 50 editorial placements
  • Streaming performance increased by 308%
  • Five playlist covers and DSP genre page features

Top Playlist Pickups

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Novedades Banda, Corridos y más…

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Future Hits: Latin

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La Nueva Grasa

NovedadesViernesEspana2

Novedades Viernes España

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Novedades Viernes Colombia

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Novedades Viernes Perú

NovedadesViernesLatinoamerica

Novedades Viernes Latinoamérica

NovedadesViernesMX

Novedades Viernes MX

newurbano2

New Urbano
“El amor es una moda”

newurbano2

New Urbano
“Ya lo verás (reggaeton version)”

Farrita2b

Farrita

Urbano Latino Page, New Releases Slider, 10/26

nuevonuevo

Nuevo Nuevo
“Ya lo veras”

LaNuevaGrasa

La Nueva Grasa

Nuevo Nuevo
“El amor es una moda”

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LaSemanal

LA SEMANAL

NovedadesLatinas

Novedades Latinas

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La Semanal

FRESCO

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Flow Urbano

Flow Urbano

Latin District

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Flow Urbano

Future Hits

Future Hits

Latino Hotlist

Released (Spain)

RELEASED (Spain)

Urbano Pop

Released (Mexico)

RELEASED (Mexico)

Flow Urbano

Flow Urbano

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Novedades de la semana (MX & CA)

Novedades de la semana (MX & CA)

Caliente

Novedades de la Semana (CONO SUR)

Novedades de la Semana (Andean Region)

Caliente

Novedades de la Semana (CONO SUR)

Novedades de la Semana (Andean Region)

Novedades España

Novedades España

Novedades de la Semana (Andean Region)

Reggaeton Fresco