Amon Tobin

About

We aimed to launch Amon Tobin’s new album by activating his existing global fanbase while expanding his reach across all digital platforms — including DSPs, social channels, radio, editorial playlists, and fan communities.

Details

Label: Nomark
Genre: Electronic / Ambient / Chill Out

Marketing Tactics

Utilized listening + analytics tools (Tubular, Chartmetric, etc.) to identify target audiences for digital campaigns
Leveraged Amon Tobin’s narrative as:
- A world-renowned sync composer
- A long-time Pitchfork favorite
- A foundational figure in the rise of Drum & Bass
Hosted a Reddit AMA to engage superfans + new listeners
Activated The Parliament, Amon Tobin’s fan group + street team, for coordinated social pushes
Released the “Fooling Alright” official music video
4/23/19: Hosted sold-out Pitchblack Playback listening events in London and New York (SOHO House)
5/15/19: Initiated NACC radio campaign with strong co-sign

KPIs/Achievements

Lead singles featured on four major Spotify playlists, including Virtual Reality and Lava Lamp
“On A Hilltop” became the top track + playlist cover of Spotify’s Exospheres playlist
740K streams accumulated during the 3-month album campaign
2,500% increase in social + DSP engagement
iTunes Charts:
- #1 USA
- #2 France
- #3 Canada
- #4 UK
- #7 Germany
Bandcamp Charts: #1 Electronic, #2 Overall Platform
NACC Radio: #1 Electronic, Most Added

What Drove These Results

A narrative-driven marketing campaign, data-informed targeting, active fan community engagement, strategic Spotify playlist pitching, and high-impact listening events all contributed to major global traction for Amon Tobin’s album — driving chart-topping results and a significant increase in engagement.