Amon Tobin

About

We aimed to launch Amon Tobin’s new album to his existing audience as well as expand to new fans across all digital platforms including streaming services and social channels.

Details

Label: Nomark
Genre: Electronic / Ambient / Chill Out

Marketing Tactics

Implement listening tools – Tubular, Chartmetric, etc. to identify and target audience for campaigns
Leverage artist narrative as successful sync composer, Pitchfork darling, and status as a key figure in the rise of Drum & Bass genre
Reddit AMA
The Parliament – fan group + street team activation across socials
“Fooling Alright” Music Video
4/23/19: Sold out Pitchblack Playback listening events in London and New York SOHO House
5/15/19: Initiated NACC radio campaign Co-sign

KPIs/Achievements

Lead singles featured on four prominent Spotify playlists including Virtual Reality and Lava Lamp
“On A Hilltop” top track and cover of Exospheres playlist
740k streams accumulated across 3 month album campaign
2500% social and DSP engagement across 3 month album campaign
iTunes Charts: #1 USA, #2 France, #3 Canada, #4 UK, #7 Germany
Bandcamp Charts: #1 Electronic , #2 Platform
NACC Radio #1 Electronic , Most Added