BALTHVS

Marketing

Working closely with BALTHVS’ management, we mapped a long-term release strategy of seven singles leading into the album across a 10-month period.

The team provided compelling marketing drivers, including extensive live music plans such as festivals (SXSW, Austin City Limits, Outside Lands, Carnaval de Bahidorá, Kygo’s Palm Tree Festival & more), multiple tours (West Coast US, EU, UK, and Australian dates, plus direct support for Jungle), radio and press campaigns (including a KEXP session), digital ad campaigns, videos, merch, vinyl, and more.

Given how multifaceted the band is, we leveraged our global DSP partnerships in the US, US Latin, Colombia, and Mexico to proactively showcase the album release plan, key marketing drivers, and playlist pitching priorities. This resulted in playlisting support across a wide range of territories and genres.

Results

• 72 playlist adds across major streaming platforms: Spotify, Apple Music, Amazon, TIDAL, Deezer, YouTube, and TREBEL

• Playlist highlights include Novedades Indie, State of Jazz, Momento Alternativo, All New Indie, Global Groove, Tulum Vibes (Spotify), Nuevo Nuevo, Después del After, New in Alternative (Apple), Sonidos Alternativos (Amazon), Coffee Shop Blend (YouTube), and more

• 3.7M streams across all singles; 566% increase in streams in 12 months (6K → 40K daily); 370% increase in followers (7K → 33K in 12 months); 7.4 streams per listener over the past year

• Playlist covers on TIDAL’s Modern Psychedelic & TREBEL’s Alternative Endings

What Drove These Results

Symphonic supported BALTHVS with a long-form release plan, coordinated marketing drivers, and targeted playlist pitching across key regions. This strategy led to 72 playlist adds, a 566% increase in streams, and major growth across multiple global DSPs.