BALTHVS

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About

“Harvest” is the 1st BALTHVS album composed by all three band members; ​​Recorded in a villa amidst lush tropical hills in Colombia, Harvest is optimistic, groovy and relaxing. As the band recalls, “More than a studio we wanted to be inspired by nature. So we brought our recording equipment there and started working.”

Genre: Indie, Psychedelic, Spanish Language, Instrumental

What We Did

Distribution   |   Marketing

Distribution

We actively distributed seven singles (+ a stand alone single) and an album to our extensive network of over 200 DSPs. This strategic move gave us multiple touch points in order to generate a surge of visibility and engagement which gave the band a chance to build up their momentum for album release.

Marketing

  • Working closely with BALTHVS’ management, the strategy was mapped to release seven singles leading to an album in a span of 10 months
  • The team provided compelling marketing drivers which included extensive live music plans consisting of festivals (SXSW, Austin City Limits, Outside Lands, Carnaval De Bahidorá, Kygo’s Palm Tree Festival & more), Tours (West Coast US Tour, EU, UK and Australian Dates, Direct Support for Jungle), radio & press campaigns (KEXP Session), digital ad campaigns, videos, physical merch, vinyl & more
  • Given how multifaceted the band is, we were able to utilize our global DSP partnerships in the US, US Latin, Colombia & Mexico regions by actively showcasing the album release plan & marketing drivers which resulted in playlisting from a variety of territories and genres

Results

  • 72 playlist adds across major streaming platforms: Spotify, Apple Music, Amazon, TIDAL, Deezer, YouTube and TREBEL
  • Playlist highlights include Novedades Indie, State of Jazz, Momento Alternativo, All New Indie, Global Groove, Tulum Vibes (Spotify), Nuevo nuevo, Después del After, New in Alternative (Apple), Sonidos Alternativos (Amazon), Coffee Shop Blend (YouTube) & more
  • 3.7M combined streams on all singles released; 566% increase in streams in 12 months (6K daily streams to 40K); 370% increase in followers (7K to 33K in 12 months); 7.4 Streams per Listener in past 12 months
  • Playlist cover on Tidal’s Modern Psychedelic & TREBEL’s Alternative Endings

Top Playlist Pickups

Music playlist on a streaming service showcasing the first three tracks: "Sun Colored Eyes" by BALTHVS, "Expensive Air" by Oneida, and "Rollin' N Tumblin'" by Jake Shimabukuro. Play, shuffle, and add options available. Discover more with a Protoje case study integrated into your listening experience.

Modern Psychedelic
(Tidal, Cover Made)

A Spotify playlist titled "All New Indie" featuring artists Yard Act, BALTHVS, SPARKLING, and FIZZ. With 1,279,536 likes and a duration of 8 hours and 30 minutes, this collection serves as an indie case study in modern music trends.

All New Media
(Spotify)

Screenshot of the Spotify "Neo-Psychedelic Rock" playlist. It includes a cover image of two individuals. The top songs listed are "Sun Colored Eyes" by BALTHVS and "The Secret To Life" by FIZZ, making for an interesting protoje case study in modern genre blending.

Neo-Psychedelic Rock
(Spotify)

Screenshot of a Spotify public playlist titled "Novedades Viernes Latinoamérica" featuring Rauw Alejandro on the cover. Songs "Sun Colored Eyes" by BALTIHVS, "Hasta Aquí Llegué" by Nanpa Básico and Beéle, and Protoje's "Case Study" are visible.

Novedades Viernes Latinoamerica
(Spotify)

A computer screen displaying an "indie + chill" music playlist on Apple Music Indie. The playlist includes songs like "Sun Colored Eyes" by BALTHVS and "Simple" by Horsie, alongside Protoje's track from the Case Study album. There are Play and Shuffle buttons.

indie + chill
(Apple)

Screenshot of Spotify playlist named "Novedades Indie" showcasing the song "Lovin'" by Balth on the cover. The playlist, inspired by Protoje's genre-blending style, includes 1 song with a duration of 1 minute and 1 second.

Novedades Indie
(Spotify)

Screenshot of a music streaming service showing a playlist titled "Momento Alternativo." The highlighted song is "Like Coconut Water" by BALTHVS. Other songs by various artists, including Protoje's "Case Study," are also listed.

Momento Alternativo
(Spotify)

Apple Music playlist titled "Nuevo Nuevo," featuring the latest Latin pop hits and a touch of Protoje Case Study. Options to preview tracks, with songs listed by Carro Re, Julianno Sosa, Pailita, Aguacero, and BALTHVS.

Nuevo Nuevo
(Apple)

Spotify playlist titled "Global Groove" with a description "Groovy sounds from around the world." The playlist has 741,134 saves, 150 songs, and a duration of 10 hours. Two songs listed: "Sun Colored Eyes," "Money Face," and a track by Protoje that’s a must-listen in this global case study of rhythm.

Global Groove
(Spotify)

All Playlist Pickups

Spotify

Momento Alternativo
Novedades Indie (x5)
All New Indie
Novedades Viernes Andes (x8)
Wine Bar
Kaleidoscope (x2)
Novedades Viernes Colombia (x6)
Global Groove (x4)
Tulum Vibes
Novedades Viernes Latinoamérica (x3)
Novedades Viernes MX
New Music Friday Norway
New Music Friday Denmark
Kaleidoscope
New Music Friday Iceland
Lotus
Feel Good Dinner

Spotify

State of Jazz
el nuevo indie
tropic.alt
Folk Fabrique
Tulum Vibes
Neo-Psychedelic Rocke

Apple Music

Confort Zone
Evergreen
New in Alternative (x2)
Nuevo nuevo
Después del After
indie + chill
New Music Daily (AU & NZ)
New in Indie (AU & NZ)

Tidal

Puro Rock en Español
Modern Psychedelic (x3)

Amazon

Sonidos Alternativos (x3)

YouTube

Coffee Shop Blend
New Dance Weekly

Deezer

Explosión Indie
Fresh Soul

ALL CASE STUDIES