CARYS

Marketing

Working closely with CARYS and her management team, we mapped a 6–7 month timeline that strategically released three singles leading into the EP.

Key marketing drivers included:

• Visual assets for each release

• Radio and press campaigns across the US and Canada

• Digital ad campaigns for all four tracks

• Strong DSP partnership communication with early pitching for each single and the EP

We proactively presented the full EP plan and supporting drivers to DSP editorial teams in both the US and Canada, ensuring adequate lead time for playlist pitching and visibility across pop and breaking-artist channels.

Results

• 46 playlist adds across Spotify, Apple Music, Amazon, TIDAL, Audiomack, and TREBEL

• OOH Spotify billboard in Toronto

• Playlist highlights include SALT & Pop All Day (Spotify), New Music Daily & Breaking Pop (Apple), Brand New Music & Breakthrough Pop (Amazon)

• 164,000 unique EP listeners reached on Spotify

• Playlist cover on TREBEL’s Teen Beats

What Drove These Results

A long-term rollout strategy, strong creative assets, coordinated playlist pitching across US and Canadian DSP partners, and a clear narrative around CARYS’ new artistic era enabled waves to drive significant visibility — resulting in 46 playlist adds, a Toronto Spotify billboard, and more than 164,000 unique Spotify listeners for the EP.