CARYS

About

~waves~ marks the beginning of CARYS’ triumphant rebirth, and her debut independent EP. Unlocking a new era for CARYS, ~waves~ isn’t tied to predictable pop themes and motifs, but rather maturely explores the sophisticated themes of growth, change and healing.

Genre: Pop

What We Did

Distribution | Marketing

Distribution

We diligently distributed three singles and an EP to our extensive network of over 200 DSPs (Digital Service Providers). This strategic move ensured that each release would resonate with audiences worldwide, creating a wave of exposure and engagement.

Marketing

Working closely with CARYS and her management, the strategy was mapped to release three singles building to the EP over 6-7 months
The team provided compelling marketing drivers which included visual assets, radio & press campaigns in the US and Canada for the entire EP cycle, and digital ad campaigns for all four releases
We utilized our DSP partnerships in the US and Canada by proactively presenting the EP release plan & marketing drivers. We pitched each single and the EP with adequate lead time for editorial consideration

Results

46 playlist adds across major streaming platforms: Spotify, Apple Music, Amazon, TIDAL, Audiomack and TREBEL
OOH Spotify billboard in Toronto
Playlist highlights include SALT & Pop All Day (Spotify), New Music Daily and Breaking Pop (Apple), Brand New Music & Breakthrough Pop (Amazon)
164,000 unique EP listeners reached on Spotify alone
Playlist cover on TREBEL’s Teen Beats

Top Playlist Pickups

Screenshot of a Spotify playlist titled "New Pop Picks," featuring the song "Language" by CARYS at number 32. The playlist includes 99 songs and has a duration of 5 hours and 1 minute.

New Pop Picks
(Spotify)

A Spotify playlist titled "New Music Friday Canada" featuring an artist's close-up with a list of top songs on the right.

New Music Friday Canada
(Spotify)

Spotify playlist titled "Pop All Day" featuring songs like "obsessed" by Olivia Rodrigo and "Language" by CARYS, with cover image showing a woman smiling.

Pop All Day
(Spotify)

An Apple Music Pop playlist is displayed with a purple gem icon. It lists pop music tracks, including "Read" and "Language." A preview button is visible for the featured playlist titled "New in Pop.

New In Pop
(Apple Music)

Screenshot of Apple Music's "New Music Daily" playlist, featuring tracks by Angie McMahon, King Princess, Majestic, and more. The cover star is Dua Lipa with the song "These Walls.

New Music Daily
(Apple Music)

Brand New Music
(Amazon Music)

Screenshot of an Amazon Music playlist titled "Breakthrough Pop," featuring a cover photo of a person. The playlist includes 50 songs totaling 2 hours and 34 minutes of playtime.

Breakthrough Pop
(Amazon Music)

Spotify playlist titled "Grown Pop" features 50 contemporary pop songs. The cover image shows a woman in a white lace dress. The playlist includes tracks from various artists released today.

Grown Pop
(TIDAL)

Screenshot of a music streaming platform displaying the Pop Weekly playlist with a song lineup including "NO SZNS" by Jean Dawson and SZA, "The End" by CARYS, "Nitty Gritty" by LOVA, and "Perfect Colour" by Finn Askew.

Pop Weekly
(Audiomack)

Playlist Pickups

Spotify

Contemporary Blend
SALT
Pop All Day
Pop Brandneu
New Music Friday Canada
it’s a bop
New Music Now
New Music Friday Canada
Contemporary Blend
New Pop Picks
New Music Friday Canada
it’s a bop
Pop All Day
Pop All Day
New Music Friday Canada
it’s a bop
New Pop Picks

Apple Music

New Music Daily (CA)
New in Pop (CA)
Breaking Pop (CA)
Made in Canada
New Music Daily (CA)
New in Pop (CA)
Breaking Pop (CA)
New in Pop (Canada)
New Music Daily (Canada)
New Music Daily
New in Pop
New in Pop (AU & NZ)
New Music Daily (AU & NZ)
Made in Canada

Trebel

Teen Beats

TIDAL

Pop Art
New Track (Pop)
Pop Somber
Pop: New Tracks
Grown Pop
Pop: New Tracks

Amazon Music

Brand New Music
Breakthrough Pop
Brand New Music
Brand New Music (Canada)

Audiomack

Pop Weekly
Trending Pop
Best of the Week: Pop
Trending Pop

ALL CASE STUDIES