Catherine Russell

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About

We aimed to launch Catherine Russell’s new album Alone Together to her existing audience as well as expand to new fans across all digital platforms including streaming services and social channels. The marketing team aimed to solidify this legacy artist as a household name across all digital real estate.

Genre: Jazz
Label: Dot Time Records

WHAT WE DID

Marketing Campaign

Collaborated with PR and radio for tentpole release dates, tour dates, and activations
Leveraged artist story and marketing drivers with DSP playlist editors and industry gatekeepers
Optimized digital properties including YouTube, SoundCloud, Pandora, and social media platforms

What We’ve Accomplished

Our marketing team directly contributed to the following KPIs through leading marketing strategy for the album Alone Together:

62nd Annual Grammy Award nomination: Best Jazz Vocal Album
Peaked and held #1 on the JazzWeek Albums chart for 5 weeks / #1 Most Added JazzWeek
Debuted at #6 on the Billboard Jazz Albums chart
30% increase in streaming and followership across DSPs
30% increase in social followership and engagement
Major features and playlist adds across all major DSPs

Playlist Pickup

State of Jazz Playlist Pitch

State of Jazz

“Alone Together”

Vocal Jazz Playlist Pitch

Vocal Jazz

“Alone Together”, “Harlem On My Mind”, “Don’t Take Your Love From Me”

Jazz Club Playlist Pitch

Jazz Club

“Alone Together”, “Early In The Morning”

Singers Delight Playlist Pitch

Singer’s Delight

“Is You or Is You Ain’t My Baby”

YouTube Playlist Pitch

Best of the Week

“Is You or Is You Ain’t My Baby”

Fresh Jazz Playlist Pitch

Fresh Jazz

“When Did You Leave Heaven”

Press Highlights

Catherine Russell Shares a Taste of Her New Album, ‘Alone Together,’ on Singers Unlimited
– 88.3fm | WBGO.org –

Catherine Russel “Alone Together”
Album Review
– Elmore Magazine –

Jazz at Lincoln Center to Program Its First International Festival
– The New York Times –

ALL CASE STUDIES