Catherine Russell

About

We aimed to launch Catherine Russell’s new album Alone Together by activating her existing audience while expanding her reach to new fans across all streaming platforms and social channels. The marketing goal was to further position this legacy jazz artist as a recognizable household name across all digital real estate.

Genre: Jazz
Label: Dot Time Records

WHAT WE DID

Marketing Campaign

Collaborated with PR and radio teams around tentpole release dates, tour announcements, and promotional activations
Leveraged artist story and marketing drivers with DSP playlist editors and industry gatekeepers
Optimized digital properties including YouTube, SoundCloud, Pandora, and major social platforms

What We’ve Accomplished

Our marketing team directly contributed to the following KPIs for Catherine Russell’s album Alone Together:

62nd Annual GRAMMY nomination: Best Jazz Vocal Album
#1 on the JazzWeek Albums chart for 5 weeks / #1 Most Added
#6 debut on the Billboard Jazz Albums chart
30% increase in streaming and DSP followership
30% increase in social followership and engagement
Major features and playlist adds across all major DSPs

What Drove These Results

Strategic cross-team coordination, strong DSP pitching, optimized digital presence, and PR alignment helped elevate Catherine Russell’s Alone Together — contributing to chart success, GRAMMY recognition, and significant audience growth across platforms.