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We distributed CloZee’s releases across 200+ DSPs globally, ensuring strong international exposure and supporting playlist pitching across electronic and bass-driven editorial channels.
A dedicated client manager led weekly feedback and strategy calls, providing priority-level support, fast DSP deliveries, and streamlined coordination across teams. This ensured the marketing plan executed smoothly and that CloZee’s campaign maintained momentum throughout rollout.
Strategic Album Rollout: A multi-month schedule supported by three singles and official videos built anticipation for Microworlds.
Robust Creative & Marketing Drivers: Press outreach, digital ads, short-form content, artist features, festival performances, and a 45-city tour announcement reinforced visibility.
DSP Partnerships: We proactively pitched the release plan to DSP editors with adequate lead time for playlist consideration.
Inclusivity Focus: Pride programming was incorporated as part of the strategy, emphasizing community engagement and cultural impact.
46 playlist adds across Spotify, Apple Music, YouTube, Amazon Music, Pandora, Audiomack, Beatport, NetEase, and SoundCloud
3M+ album streams and growing
Pride programming secured on Spotify’s GLOW playlists (US & Canada)
Secured the Bass Arcade Spotify playlist cover (970k followers)
49% increase in daily Spotify listeners from pre-campaign to album launch
+7,000 new followers during the three-month rollout
A multi-single rollout, strong visuals, early playlist pitching, proactive DSP communication, Pride programming opportunities, major playlist features, and a coordinated global marketing strategy all contributed to significant growth — resulting in 46 playlist adds, millions of streams, and rapid audience expansion during the Microworlds campaign.
