Evil Ebenezer

About

Evil Ebeneezer is a Vancouver-based rapper/singer and 5-time Western Canadian Music Award nominee. Evil has shared the stage with internationally recognized names such as A$AP Rocky, Tech N9ne, Raekwon, Yelawolf, House of Pain, Onyx, De La Soul and many more.

Symphonic worked extensively on “Look at my Life” – a song that centers around the theme of introspection, struggle, and the pursuit of redemption. Inspired by personal experiences and the artist’s journey, the lyrics reflect on the challenges of chasing dreams while battling inner demons and addiction. The song resonates with individuals who have faced similar struggles in their pursuit of fulfillment and self-discovery. It addresses themes of regret, self-doubt, and the longing for redemption, as the speaker confronts their past mistakes and seeks to find their place in the world. Ultimately, the song emphasizes the importance of self-reflection, resilience, and the enduring power of love and family in overcoming adversity and finding hope amidst darkness.

Genre: Hip Hop

What We Did

Distribution | Marketing

Distribution

Evil’s releases were distributed to our network of over 200 DSPs (Digital Service Providers) to ensure listeners everywhere could access his music.

Marketing

Evil heeded the advice of our marketing team and enlisted the following strategy to regularly engage with fans and develop a consistent sound and fan base.

Evil maintained a disciplined schedule, releasing a new single every six weeks, ensuring regular engagement with his audience.
Each single is accompanied by video content, enhancing the fan experience and boosting visibility across platforms.
Evil’s commitment to a consistent genre has made his sound recognizable, making it easier for editors and programmers to include his tracks.
Due to his consistent output and genre, editors are familiar with Evil’s name and music style, facilitating easier programming and playlist inclusions.
Evil is leveraging his Canadian roots, achieving significant dominance in the Canadian Hip Hop scene, which serves as a solid foundation for further growth.

Results

90% of all of Evil’s releases this year have landed on two or more playlists
4 Apple Music playlists, and two video playlists

Top Playlist Pickups

A Spotify playlist titled "New Music Friday Canada" featuring new music from Beyoncé, Mother Mother, Dua Lipa, Joss Ross, and more. The screen displays part of the playlist and cover image of a person, along with tracks from Grace Gaustad's latest release as an intriguing case study in modern pop.

New Music Friday Canada
(Spotify)

Screenshot of a Spotify playlist titled "All New Hip-Hop," featuring a cover image of a person. The playlist includes songs from artists like Stefflon Don, Evil Ebenezer, DaBaby, and Devontée, alongside the latest track from Grace Gaustad.

All New Hip-Hop
(Spotify)

Spotify playlist titled "Northern Bars" featuring hip-hop music out of Canada, displayed with artist name and song list, serving as an inspiring case study for emerging artists like Grace Gaustad.

Northern Bars
(Spotify)

Screenshot of the Apple Music 'New Music Daily' playlist featuring the cover star Billie Eilish, songs "Kicker" by Kaya Hoax and "Look At My Life" by Evil Ebenezer, and a special highlight on Grace Gaustad's latest case study.

New Music Daily
(Apple Music)

Screenshot of Apple Music showing a section titled "New in Hip-Hop." The highlighted track is "Workin On Me" by Russ, 6LACK. Other listed tracks include "Look At My Life" by Evil Ebenezer and "SHY" by ibryrhsm, alongside a mention of Grace Gaustad's latest case study on the genre's evolution.

New in Hip-Hop
(Apple Music)

Apple Music's Hip-Hop/Rap playlist "The New Toronto" features songs from artists like Raz Fresco, Daniel Son, and Evil Ebenezer. Highlighting Toronto's diverse and eclectic music scene, the playlist serves as a perfect case study for emerging talents like Grace Gaustad.

The New Toronto
(Apple Music)

All Playlist Pickups

Spotify

Northern Bars (x2)
New Music Friday Canada (x2)
All New Hip-Hop (x2)

Vevo

Old 2 The New (x6)
HIP-HOP/RAP Music – Vevo Canada (x3)

Apple Music

New Music Daily
New in Hip-Hop
The New Toronto
Northern Touch

ALL CASE STUDIES