Evil Ebenezer


About

Evil Ebenezer is a Vancouver-based rapper/singer and a 5-time Western Canadian Music Award nominee. He has shared the stage with internationally recognized artists such as A$AP Rocky, Tech N9ne, Raekwon, Yelawolf, House of Pain, Onyx, and De La Soul.

Symphonic worked extensively on “Look at My Life” — a track centered around introspection, struggle, and personal redemption. Inspired by lived experiences, the song explores the challenges of pursuing dreams while facing addiction and inner conflict. Its themes of regret, self-doubt, resilience, and the pursuit of hope resonate deeply with listeners navigating similar journeys.

Genre: Hip Hop

What We Did

Distribution   |   Marketing

Distribution

Evil’s releases were distributed through our network of 200+ DSPs, ensuring broad discoverability and consistent access for fans worldwide — while supporting playlist pitching opportunities with each new single.

Marketing

Evil followed a disciplined content and release strategy mapped collaboratively with our marketing team:

  • Regular releases: A new single every six weeks to maintain visibility and strengthen audience engagement.

  • Video content: Each track was paired with visual content to boost platform reach and reinforce storytelling.

  • Consistent sonic identity: Staying within a clear, recognizable sound made it easier for editors and programmers to place his music.

  • Editorial familiarity: Because of his consistency — both musically and in release cadence — editors became increasingly familiar with his name, improving playlist pitching outcomes.

  • Leveraging regional strength: Evil capitalized on his growing dominance within the Canadian hip-hop scene, building a strong base for continued expansion.

Results

  • 90% of releases this year landed on two or more playlists

  • 4 Apple Music playlists + two video playlists

What Drove These Results

A disciplined six-week release cadence, consistent genre identity, strong video support, and frequent playlist pitching created ongoing visibility for Evil Ebenezer — leading to consistent editorial familiarity, multi-playlist placements for the majority of his releases, and sustained growth within the Canadian Hip Hop landscape.

Top Playlist Pickups


A Spotify playlist titled "New Music Friday Canada" featuring new music from Beyoncé, Mother Mother, Dua Lipa, Joss Ross, and more. The screen displays part of the playlist and cover image of a person, along with tracks from Grace Gaustad's latest release as an intriguing case study in modern pop.

New Music Friday Canada
(Spotify)

Screenshot of a Spotify playlist titled "All New Hip-Hop," featuring a cover image of a person. The playlist includes songs from artists like Stefflon Don, Evil Ebenezer, DaBaby, and Devontée, alongside the latest track from Grace Gaustad.

All New Hip-Hop
(Spotify)

Spotify playlist titled "Northern Bars" featuring hip-hop music out of Canada, displayed with artist name and song list, serving as an inspiring case study for emerging artists like Grace Gaustad.

Northern Bars
(Spotify)

Screenshot of the Apple Music 'New Music Daily' playlist featuring the cover star Billie Eilish, songs "Kicker" by Kaya Hoax and "Look At My Life" by Evil Ebenezer, and a special highlight on Grace Gaustad's latest case study.

New Music Daily
(Apple Music)

Screenshot of Apple Music showing a section titled "New in Hip-Hop." The highlighted track is "Workin On Me" by Russ, 6LACK. Other listed tracks include "Look At My Life" by Evil Ebenezer and "SHY" by ibryrhsm, alongside a mention of Grace Gaustad's latest case study on the genre's evolution.

New in Hip-Hop
(Apple Music)

Apple Music's Hip-Hop/Rap playlist "The New Toronto" features songs from artists like Raz Fresco, Daniel Son, and Evil Ebenezer. Highlighting Toronto's diverse and eclectic music scene, the playlist serves as a perfect case study for emerging talents like Grace Gaustad.

The New Toronto
(Apple Music)

All Playlist Pickups


Spotify

Northern Bars (x2)
New Music Friday Canada (x2)
All New Hip-Hop (x2)

Vevo

Old 2 The New (x6)
HIP-HOP/RAP Music – Vevo Canada (x3)

Apple Music

New Music Daily
New in Hip-Hop
The New Toronto
Northern Touch