Evil’s releases were distributed through our network of 200+ DSPs, ensuring broad discoverability and consistent access for fans worldwide — while supporting playlist pitching opportunities with each new single.
Evil followed a disciplined content and release strategy mapped collaboratively with our marketing team:
Regular releases: A new single every six weeks to maintain visibility and strengthen audience engagement.
Video content: Each track was paired with visual content to boost platform reach and reinforce storytelling.
Consistent sonic identity: Staying within a clear, recognizable sound made it easier for editors and programmers to place his music.
Editorial familiarity: Because of his consistency — both musically and in release cadence — editors became increasingly familiar with his name, improving playlist pitching outcomes.
Leveraging regional strength: Evil capitalized on his growing dominance within the Canadian hip-hop scene, building a strong base for continued expansion.
90% of releases this year landed on two or more playlists
4 Apple Music playlists + two video playlists
A disciplined six-week release cadence, consistent genre identity, strong video support, and frequent playlist pitching created ongoing visibility for Evil Ebenezer — leading to consistent editorial familiarity, multi-playlist placements for the majority of his releases, and sustained growth within the Canadian Hip Hop landscape.
Northern Bars (x2)
New Music Friday Canada (x2)
All New Hip-Hop (x2)
Old 2 The New (x6)
HIP-HOP/RAP Music – Vevo Canada (x3)
New Music Daily
New in Hip-Hop
The New Toronto
Northern Touch