Gaustad

About

Pop singer-songwriter Gaustad released an EP in early 2021 to set up the rollout for their debut album BLKBX — an ambitious project releasing one song with an official video every week for 12 straight weeks.

Following the project’s success, Gaustad caught the attention of major artists and cultural tastemakers. Mick Jagger posted videos grooving to Gaustad’s tracks, “Supersonic” earned global acclaim, and Lady Gaga publicly shouted them out on Twitter/X. Their catalog has continued to grow through candid lyrics, vulnerability, raw emotional depth, and a connection to audiences navigating the complexities of modern life.

Gaustad embraces vulnerability as creative strength — using music to share personal struggles and foster connection through shared human experience.

Genre: Pop

What We Did

Distribution | Marketing | Video Distribution | Client Management

Distribution

We distributed Gaustad’s full catalog and new releases to our network of 200+ DSPs, ensuring global availability and supporting playlist pitching efforts across pop and emerging-artist verticals.

Client Management

Assigned a dedicated client manager who led weekly status + strategy calls
Coordinated marketing execution, timing, and overall rollout operations
Provided priority-level service and accelerated DSP deliveries

Marketing

Completed a DSP diagnostic prior to the BLKBX rollout to ensure Gaustad’s profiles, assets, and DSP tools were optimized
Provided feedback to the artist team on strongest focus tracks for DSP pitching
Pitched BLKBX focus tracks to editorial partners and connected music to a large network of trusted third-party playlisters
52 playlist adds across Spotify, Apple, Pandora, TIDAL, Vevo, YouTube Music, and XITE
5M+ video views, 2M+ streams, and growing
Curated a playlist for iHeart’s Pride programming
TIDAL & TikTok takeover support
300+ third-party playlist adds
70%+ Spotify growth across seven months

Video Distribution

Secured 17 video placements including major flagship destinations like Vevo’s New Releases and TIDAL’s New Video Arrivals
Landed the cover of TIDAL’s Rising: Pop (Video)
Arranged YouTube Premieres for Gaustad’s team as needed
BLKBX videos have now accumulated 5M+ total views

What Drove These Results

A hyper-consistent release strategy, comprehensive DSP optimization, strong editorial and third-party playlist pitching, major video placement support, and cross-platform visibility through TikTok, TIDAL, and iHeart initiatives all powered Gaustad’s growth — resulting in 52 playlist adds, 5 million+ video views, and sustained audience expansion across DSPs.