19 year old pop singer songwriter Grace Gaustad released an EP in early 2021 to tee up her debut album release BLKBX, an ambitious project which entailed releasing one song with an official video every week for 12 weeks straight.
Genre: Pop
What We Did
Distribution | Marketing | Video Distribution | Client Management
Distribution
Distributed her music to our network of 200+ DSPs for maximum exposure worldwide
Client Management
We assigned a dedicated client manager who engaged on weekly status and feedback calls regarding marketing strategy, execution, and general operations.
Provided priority client service, for accelerated deliveries to DSPs.
Marketing
We provided a DSP diagnostic before the BLKBX rollout to ensure Grace was optimizing her presence on all music platforms, employing best practices and utilizing all available DSP marketing tools
We gave feedback to Grace’s team on the BLKBX focus tracks that we felt would be the strongest for our DSP pitches
In addition to pitching the focus tracks to editorial curators at our DSP partners, we connected Grace’s music with a trusted network of third party playlisters
52 playlist adds across Spotify, Apple, Pandora, Tidal, Vevo, YouTube Music and xite
Over 5 million video views, 2 million streams and counting!
Curated a playlist for iHeart’s Pride programming in June
Tidal & TikTok takeover
300+ third party playlist adds
Spotify increased by 70%+ in seven months
Video Distribution
Symphonic landed 17 video placements including flagship playlists: New Releases on Vevo, New Video Arrivals (Tidal)
Secured cover of Tidal’s Rising: Pop (Video)
Arranged YouTube Premieres when requested by Grace’s team
BLKBX videos have accumulated over 5 million total views to date
