Illeven Eleven

About

Illeven Eleven is a Chicago-based breakbeat and bass music label founded in 2004. When they first signed with Symphonic in 2013, the label was still small and largely unknown — with releases available only on Beatport, significantly limiting revenue and discoverability.

Symphonic stepped in to manage the Beatport relationship more effectively, identify growth opportunities, and expand the label’s distribution to a full network of DSPs including Apple Music, Spotify, and YouTube. Since then, Illeven Eleven has experienced consistent growth and is now regarded as one of the top labels in the electronic dance music space.

Genre: Electronic, Bass, Breaks

Services Used and Graphic Results

Distribution | YouTube Services | Client Management

Distribution

Distributed the music to our network of 200+ DSPs for maximum exposure worldwide
Provided custom reporting to assist management with complex royalty splits

Client Management

Assigned a dedicated client manager who led weekly status and feedback calls regarding strategy and operations
Provided priority client service for accelerated DSP deliveries

YouTube Services

Discovered that an Illeven Eleven track had gone viral as a YouTube meme and fingerprinted the asset for monetization
Enabled claims on thousands of related user-uploaded videos, generating consistent revenue
Retrieved unclaimed back pay from YouTube for the asset

YouTube Content ID campaign Illeven Eleven

What Drove These Results

Expanding Illeven Eleven from a single-platform Beatport presence to full global DSP distribution — paired with hands-on client management, YouTube monetization, and Content ID claiming — drove significant revenue growth, catalog visibility, and long-term stability for the label.

ALL CASE STUDIES