Jada Kingdom & Govana

Govana

Jada Kingdom

Govana

Jada Kingdom

About

Jamaican dancehall powerhouses Govana and Jada Kingdom teamed up for their single “Pull Over,” the duo’s second collaboration following their 2018 track “Better Than That.” “Pull Over” is the first single from Govana’s latest album on Ineffable Records, produced by Chimney Records (Shenseea, Kranium). The release is supported by an official music video featuring both artists. Jada Kingdom also earned acclaim for the track from outlets including The FADER, Rolling Stone, Vibe, and more.

Genre: Reggae

What We Did

Distribution | Playlisting | Client Management

Distribution

To maximize global reach, we distributed “Pull Over” to our network of 200+ DSPs. Working closely with Ineffable Music, this ensured strong visibility across international markets and supported consistent playlist pitching to reggae, dancehall, and global editorial teams.

Marketing

“Pull Over” builds on the proven chemistry of Govana and Jada Kingdom, following the success of their first collaboration in 2018.
The release arrived during a period of heightened attention following a high-profile exchange with another major dancehall artist — increasing visibility and cultural relevance for Jada Kingdom right before the single dropped.
The timing allowed the single to ride a surge of public interest, ensuring it reached an active, engaged audience and giving the track strong traction across DSPs and social platforms.

Results

20 playlist adds across Spotify, Apple Music, Amazon, TIDAL, and Audiomack

What Drove These Results

Strategic timing, strong cultural momentum, proven artist chemistry, and coordinated playlist pitching across global DSP partners helped “Pull Over” achieve significant visibility — resulting in 20 playlist adds across major platforms.