Jada Kingdom & Govana


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Jada Kingdom
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Jada Kingdom

About

Jamaican dancehall powerhouses Govana and Jada Kingdom team up for their sexy new single ‘Pull Over’. This is the second collaboration from these artists following their 2018 track ‘Better Than That’. ‘Pull Over’ is the first single from Govana off his upcoming album, due out 2024 on Ineffable Records. The song is produced by Chimney Records (Shenseea, Kranium). Music video with both artists to accompany the release. Jada Kingdom has received acclaim from The FADER, Rolling Stone, Vibe and more.

Genre: Reggae

What We Did

Distribution   |   Playlisting   |   Client Management

Distribution

Maximizing the global reach, we diligently distributed to our extensive network of over 200 DSPs (Digital Service Providers). This strategic move ensured that the global single would resonate with audiences worldwide, creating an unprecedented wave of exposure and engagement.

Marketing

  • Jada Kingdom and Govanna’s new single “Pull Over” builds on the success of their 2018 hit collaboration, offering fans a familiar and proven musical chemistry that has resonated well in the past.
  •  The release follows a high-profile back-and-forth with another popular dancehall artist, which significantly boosted Jada Kingdom’s visibility and relevance in the music scene. This heightened attention provided an ideal platform for the new single.
  • The strategic timing of “Pull Over” taps into the surge of public interest generated by recent events, ensuring the single reaches a wide and engaged audience, eager for new music during this peak period of popularity.

Results

  • 20 playlist adds across major streaming platforms: Spotify, Apple Music, Amazon, TIDAL, Audiomack

Playlist Pickups


spotify logo
Screenshot of a Spotify playlist titled "Crxss Current," featuring a cover photo of Grace Gaustad. The playlist includes multiple songs, with some titles shown, and has over 56,000 likes—a case study in musical curation.

Crxss Current
“Pull Over”

Screenshot of a Spotify playlist titled "New Music Friday UK" with the song "Forever" by Fabiana Palladino shown playing, followed by "Pull Over" by Govana and Jada Kingdom. The playlist has 849,875 likes.

New Music Friday UK
“Pull Over”

A Spotify playlist titled "FNMN" with a cover image of a street scene. The playlist has 24,193 likes, contains 80 songs, and has a 4-hour duration. Songs and artists are listed below the image.

FNMNL
“Pull Over”

Screenshot of a Spotify public playlist titled "Dancehall Official" featuring 50 songs, 2 hours and 18 minutes long. Cover photo shows a person and text notes 1,356,409 likes.

Dancehall Official
“Pull Over”

apple music
Apple Music Reggae playlist titled 'Run Tings' featuring various artists and songs. Includes preview and track listing with artists such as chronic law and Govana.

Run Tings
“Pull Over”

Screenshot of Apple Music's Top 100 chart for St. Kitts and Nevis. The displayed top songs include "Praise Jah in the Moonlight" by YG Marley, "Pull Over" by Govana and Jada Kingdom, and "Expensive" by Valiant.

Top 100: St. Kitts and Nevis
“Pull Over”

Screenshot of Apple Music Reggae playlist titled "Tun Up", featuring various songs such as "Rich n Richer (Raw)", "Pull Over", "Millions", and "Vibes Weekend".

Tun Up
“Pull Over”

A screenshot of Apple Music's Top 100 chart for Anguilla. It shows "Stealth Mode" by J. Cole and Bas as 26th, "Pull Over" by Govana and Jada Kingdom as 27th, and "Barbies" by Valiant as 28th.

Top 100: Anguilla
“Pull Over”

Screenshot of the Apple Music chart displaying the top 100 songs in Antigua and Barbuda, with a focus on the rankings and artists for songs placed at numbers 25, 26, and 27.

Top 100: Antigua and Barbuda
“Pull Over”

Screenshot of Apple Music's 'Top 25: Kingston' playlist featuring songs by various artists, with options to preview and a list of songs including artists such as Masicka, Govana, and Maile Donn.

Top 25: Kingston
“Pull Over”

Screenshot of Apple Music interface showing the "Top 100: Cayman Islands" chart with rows for the 56th, 57th, and 58th ranked songs.

Top 100: Cayman Islands
“Pull Over”

Screenshot of the Apple Music Top 100 chart for the British Virgin Islands, showing songs by artists including Beyoncé, Post Malone, Govana, and Jada Kingdom.

Top 100: British Virgin Islands
“Pull Over”

Screenshot of Apple Music page showcasing the "Breaking Reggae" playlist, with a yellow cover featuring a lion. List includes songs like "Pull Over" by Govana, Jada Kingdom, and "Out of This World" by The Carey James, Fantan Mojah, King Cale.

Breaking Reggae
“Pull Over”

amazon music logo
A music playlist titled "Dancehall Chune" on a streaming platform, featuring 50 songs. The screen displays the first two tracks: "Pull Over" by Govana & Jada Kingdom and "Hit & Run [Explicit]" by Shenseea, Masicka & Di Genius.

Dancehall Chune
“Pull Over”

Audiomack logo
Best of the Week" music playlist featuring the song "Forever" by Masicka at position 13 and "Pull Over" by Govana and Jada Kingdom at position 14. Hashtags include #Hip-Hop/Rap and #AlternativeRap.

Best of the Week
“Pull Over”

Screenshot of a music playlist titled "Best of the Week: Caribbean" featuring songs such as "Forever" by Masicka at number 3 and "Full Over" by Govana, Jada Kingdom at number 4.

Best of the Week: Caribbean
“Pull Over”

Verified: Dancehall playlist cover featuring an individual in sunglasses and a dark outfit. The text reads "The biggest and best in dancehall right now." Tags include #Caribbean, #Dancehall, and #GraceGaustadCaseStudy.

Verified Dancehall
“Pull Over”