Jose Reyes


About

We aimed to grow Jose Reyes’ audience by leveraging his existing baseball fanbase while launching his new singles “Enemy” and “5 Mujeres” to build a fresh digital fanbase across DSPs and social platforms.

Genre: Reggaeton
Label: Siete Music

WHAT WE DID

Our Strategy

  • Released two singles across DSPs with official music videos to maximize reach
  • Launched and optimized a new official YouTube channel with targeted strategy
  • Developed a compelling artist story for playlist curators, highlighting production by Chael Produciendo (Bad Bunny, Diplo, El Alfa) and Jose’s baseball career
  • Executed a Triller dance challenge campaign for “5 Mujeres”

Assessment

  • 50% growth across streaming services
  • 1.1M audience reach through multiple Spotify editorial playlists
  • 7.3M YouTube views through channel optimization

What Drove These Results

A focused two-single rollout, optimized YouTube presence, strategic playlist pitching that leveraged Jose’s sports-to-music narrative, and a high-engagement Triller campaign all fueled rapid audience expansion — resulting in a 50% streaming increase and more than 7 million YouTube views.

Playlist Pickup


New Music Friday Latin

“Enemy”

Viral Latino

“5 Mujeres”

Baila Dembow

“5 Mujeres”

La Barberia

“5 Mujeres”

Flow Dominicano

“Enemy”

Los Traperos

“Enemy”

Tidal Rising: Latin

“Enemy”

Tidal Rising: Latin (Video)

“Enemy”

Dale Dembow

“Enemy”

Introducing Latin

“5 Mujeres”

Official YouTube Channel

  • Launched November 2018
  • Accumulated 55k subscribers in 3 months
  • Accumulated 7.3M views across 3 official music videos in 3 months

YouTube Optimization

Utilizing our video intelligence tools, we created a keyword bank of high-affinity search terms (artists, songs, genres, etc.) that optimize the content for YouTube’s recommendation algorithms. We organically reached 7.3M views across 3 videos.

Jose Reyes music videos
Jose Reyes YouTube campaign
Jose Reyes YouTube campaign
Jose reyes YouTube campaign

Press Highlights


JOSÉ REYES: THE HITMAN

ESPN

Jose Reyes shows off his musical side

New York Times Logo

A Mets All-Star Makes a Foray Into Music