A focused two-single rollout, optimized YouTube presence, strategic playlist pitching that leveraged Jose’s sports-to-music narrative, and a high-engagement Triller campaign all fueled rapid audience expansion — resulting in a 50% streaming increase and more than 7 million YouTube views.
Utilizing our video intelligence tools, we created a keyword bank of high-affinity search terms (artists, songs, genres, etc.) that optimize the content for YouTube’s recommendation algorithms. We organically reached 7.3M views across 3 videos.