Jose Reyes

About

We aimed to build out Jose Reyes’ audience by capitalizing on his baseball fanbase and launch the new singles “Enemy” and “5 Mujeres” to develop a new fanbase across all digital platforms.

Genre: Reggaeton
Label: Siete Music

WHAT WE DID

Our Strategy

Released 2 singles across DSPs as well as corresponding music videos to maximize reach across DSPs
Launched and optimized new official YouTube channel with focused targeting
Developed artist story with playlist curators including the tracks being produced by all-star Chael Produciendo (Bad Bunny, Diplo, El Alfa), baseball career, and more
Triller dance challenge campaign featured for “5 Mujeres”

Assessment

50% growth across streaming services
1.1M audience reach via several Spotify editorial playlists
7.3M views solely through YouTube optimization

Playlist Pickup

New Music Friday Latin

“Enemy”

Viral Latino

“5 Mujeres”

Baila Dembow

“5 Mujeres”

La Barberia

“5 Mujeres”

Flow Dominicano

“Enemy”

Los Traperos

“Enemy”

Tidal Rising: Latin

“Enemy”

Tidal Rising: Latin (Video)

“Enemy”

Dale Dembow

“Enemy”

Introducing Latin

“5 Mujeres”

Official YouTube Channel

Launched November 2018
Accumulated 55k subscribers in 3 months
Accumulated 7.3M views across 3 official music videos in 3 months

YouTube Optimization

Utilizing our video intelligence tools, we created a keyword bank of high-affinity search terms (artists, songs, genres, etc.) that optimize the content for YouTube’s recommendation algorithms. We organically reached 7.3M views across 3 videos.