Jose Reyes

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We aimed to build out Jose Reyes’ audience by capitalizing on his baseball fanbase and launch the new singles “Enemy” and “5 Mujeres” to develop a new fanbase across all digital platforms.

Genre: Reggaeton
Label: Siete Music


Our Strategy

  • Released 2 singles across DSPs as well as corresponding music videos to maximize reach across DSPs
  • Launched and optimized new official YouTube channel with focused targeting
  • Developed artist story with playlist curators including the tracks being produced by all-star Chael Produciendo (Bad Bunny, Diplo, El Alfa), baseball career, and more
  • Triller dance challenge campaign featured for “5 Mujeres”


  • 50% growth across streaming services 
  • 1.1M audience reach via several Spotify editorial playlists
  • 7.3M views solely through YouTube optimization  

Playlist Pickup

new music friday latin Playlist

New Music Friday Latin


viral latino Playlist

Viral Latino

“5 Mujeres”

baila dembow Playlist

Baila Dembow

“5 Mujeres”

la barberia Playlist

La Barberia

“5 Mujeres”

flow dominicano Playlist

Flow Dominicano


los traperos Playlist

Los Traperos


tidal rising latin Playlist

Tidal Rising: Latin


Tidal risijng latin video Playlist

Tidal Rising: Latin (Video)


Dale Dembow playlist pitch

Dale Dembow


Rising Latin playlist pitch

Introducing Latin

“5 Mujeres”

Official YouTube Channel

  • Launched November 2018
  • Accumulated 55k subscribers in 3 months
  • Accumulated 7.3M views across 3 official music videos in 3 months

YouTube Optimization

Utilizing our video intelligence tools, we created a keyword bank of high-affinity search terms (artists, songs, genres, etc.) that optimize the content for YouTube’s recommendation algorithms. We organically reached 7.3M views across 3 videos.

Jose Reyes music videos
Jose Reyes YouTube campaign
Jose Reyes YouTube campaign
Jose reyes YouTube campaign

Press Highlights

Tidal logo



Jose Reyes shows off his musical side

New York Times Logo

A Mets All-Star Makes a Foray Into Music