Kari Faux

About

We aimed to launch Kari Faux’s new album CRY 4 HELP to her existing audience as well as expand to new fans across all digital platforms including streaming services and social channels.

Genre: Hip Hop/R&B

Marketing Campaign

• Implemented listening tools – Tubular, Chartmetric, etc. to identify and target audiences for campaigns
• Release week NYC press + DSP run: NPR, Genius, Spotify, Beats 1, Sway In The Morning, Tidal
• Targeted music video roll out for “LEAVE ME ALONE” and “NIGHT TIME”
• Advertising across social channels and DSPs including Spotify and YouTube

KPIs/Achievements

• Lead single, “LEAVE ME ALONE” featured on Spotify’s New Music Friday and Mellow Bars
• “MEDICATED” featured on Spotify’s premier fresh music playlist Pollen
• 1.35M streams on Spotify in an 8 week period post-album release (March 8, 2019)
• Homepage takeover on Spotify
• Cover feature on Tidal’s RISING: R&B and Hip Hop (Video) for “NIGHT TIME” and “LEAVE ME ALONE” official music videos
• Vinyl pressing deal with our partner VNYL to fully fund 1000 unit production and distribution 
• Top tier press features including Pitchfork (7.4), The Fader, Complex and NPR
• 17% social follower increase and 50% engagement increase across all platforms
• Spotify monthly listeners doubled from 139k – 260k and followers increased 21% from 33k – 40k
• YouTube channel engagement increased by 312% through targeted ad campaign and video strategy