KRAWK

About

Wally is the long-awaited third studio album by Krawk, the Brazilian trap star whose career began in the rhyming battles of São Paulo. Today, he has accumulated more than 300 million streams across DSPs.

The release cycle for Wally ran from February through May 2021 and included 5 singles, the full 17-track album, and 17 visualizers uploaded to YouTube. The goal was to grow Krawk’s fanbase and solidify his position as a leading talent in the Brazilian trap scene.

Genre: Brazilian Hip Hop, Brazilian Urban, Brazilian Trap, Brazilian Funk

What We Did

Distribution | Marketing | Client Management | YouTube Services | TikTok Challenge

Distribution

Symphonic distributed his music to our network of 200+ DSPs for maximum exposure worldwide.

Client Management

Dedicated client manager with weekly status and feedback calls regarding marketing strategy and operations
Priority client service with accelerated DSP deliveries

YouTube Services

Activated YouTube Content ID, enabling monetization of user-generated content and protection of assets

Marketing

Editorial playlist pitching across all major DSPs
Special Deezer project: Track-by-track album commentary playlist
Release cycle included 17 tracks divided into 5 singles plus the full album
Eurotrip Pt 2: 1.2M Spotify streams + 2.1M YouTube views
A 1 Passo: 1M Spotify streams + 1.1M YouTube views
Rainha: 300K Spotify streams + 1M YouTube views
Famoso: 300K Spotify streams + 855K YouTube views
Fake Homies: 300K Spotify streams + 242K YouTube views
Pickups across Spotify, Amazon, YouTube, Apple Music, Deezer, TIDAL, and SoundCloud

What Drove These Results

A multi-single release cycle, consistent editorial pitching, extensive YouTube visual content, Content ID monetization, and dedicated client management all contributed to Krawk’s position as a leading artist in Brazilian trap — driving millions of streams and major DSP visibility.