KRAWK


instagram facebook twitter youtube spotify

“Wally” is the long-awaited third studio album by Krawk, the Brazilian Trap star who started in the rhyming battles of São Paulo and today accumulates over 300 million plays across the DSPs. The release cycle occurred between February and May 2021, with 5 singles, a full studio album with 17 tracks plus 17 visualizers uploaded on the artist’s YouTube channel. The goal was to not only grow the artist’s fan base, but to establish him as a consolidated talent in the national trap scene.

Genre: Brazilian Hip Hop, Brazilian Urban, Brazilian Trap, Brazilian Funk

What We Did

Distribution  |  Marketing  |  Client Management  |  YouTube Services  |  TikTok Challenge

Distribution

  • Symphonic distributed his music to our network of 200+ DSPs for maximum exposure worldwide

Client Management

  • Dedicated client manager with weekly status and feedback calls regarding marketing strategy and general operations
  • Provided priority client service, for accelerated deliveries to DSPs

YouTube Services

  •  Activation of YouTube ContentID, enabling monetization of user-generated content and protection of assets

Marketing

  • Editorial playlist pitching
  • Special project on Deezer – Track by Track album commentary playlist
  • Release cycle included 17 tracks, divided in 5 singles + full album, from February through May
  • Worked tracks include:
    • Eurotrip Pt 2 (1.2M streams on Spotify + 2.1M views on YouTube)
    • A 1 Passo (1M Streams on Spotify + 1.1M views on YouTube)
    • Rainha (300K streams on Spotify + 1M views on YouTube) 
    • Famoso (300K streams on Spotify + 855K views on YouTube)
    • Fake Homies (300K streams on Spotify + 242K views on YouTube)
  • Pick up across Spotify, Amazon, YouTube, Apple Music, Deezer, TIDAL, and Soundcloud

Playlist Pickup


Spotify_Logo_RGB_Black

Dose Trap

This Is Krawk

Novidades da Semana

Trap Ouro

Trap Classe

Tidal_logo

Rolê Trap

Mix da Semana

Poder Hip Hop

Brazilian Slang

1280px-Deezer_logo

Brisa Trap

Lançamentos da Semana

Trapzera

Caliente

Radar Rap

Radar Trap

Feature – Faixa a Faixa

Amazon_Music_Black@3x

Fresh Trap

043021_BR_FreshTrap_PG_PA_GH_EG_2400x2400

Novidades

Parada Rap

Fresh Rap

YouTube_Music-Logo.wine

Trapical

New BR Rap

RELEASED

Pega a Visão

Apple_Music_logo

Novidades do Dia

Rimas Brasileiras

SoundCloud_logo

Fresco

Fuego

TikTok Challenge


Tik Tok dance challenge in cooperation with Aloha Media

 

The Tik Tok dance challenge for the track “Rambo” got over 713 videos created and more than 3.5 Million views.

Listener Stats


  • 15K new Monthly Listeners on release day
  • Growth of 84K Monthly Listeners in 2 weeks
  • 1500 new followers in a month following release
  • CPP Rank got stable after end of the release cycle, creating a more sustainable and established audience from where the artist can grow next cycle
  • Peak of 1.1M views on channel the day after the release
  • 8.2 Million views on channel in a month following release
  • 20K new subscribers in 7 days after release
  • Artist got most streams ever on Monday after album release
  • Peak of new Deezer fans on day of release