Laura Marano

Objective

Symphonic aimed to increase video views for Laura Marano’s latest YouTube release, F.E.O.U., by reaching both her existing fanbase and new potential fans across the United States and Canada. The campaign leveraged YouTube, Facebook, Instagram, and Brandzooka to maximize reach, performance, and targeted platform placements.

What We Did

Marketing Strategy

Used a video clip from Laura Marano’s F.E.O.U. video to drive traffic to the full YouTube video through YouTube, Facebook, and Instagram ads
Used the full-length video on Brandzooka to optimize placement and discovery
Targeted existing fans and potential new fans across major cities in the US and Canada

Assessment

Achieved a 20%+ YouTube view rate and a 0.66% CTR, outperforming the industry average of ~0.5%
105,000+ clip impressions across the YouTube ad network
36% view-through rate at the 25% mark on YouTube
49,763 YouTube views driven directly from campaign efforts
129,000+ Instagram ThruPlays with 1,200+ click-throughs
44,000+ Facebook ThruPlays with 1,900+ click-throughs (a 25% CTR, far above typical social averages)
26,000+ impressions and 2,100 views with 500+ clicks via Brandzooka

Summary

The campaign successfully drove nearly 50,000 additional YouTube video views for F.E.O.U. through coordinated platform advertising and targeted social + Brandzooka initiatives, exceeding performance benchmarks across all channels.

ALL CASE STUDIES