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We distributed Letón Pé’s releases across our network of 200+ DSPs, ensuring wide global visibility and supporting playlist pitching opportunities throughout the campaign. This distribution strategy helped her reach new audiences across diverse regions and strengthened international engagement.
To support execution at a high level, a dedicated client manager oversaw weekly check-ins, strategic alignment, and campaign coordination. This ensured fast delivery to DSPs, efficient communication, and strong cross-team traction — contributing meaningfully to the EP’s ongoing momentum.
Strategic release plan: We crafted a detailed rollout strategy centered around three singles, each with official music videos, building anticipation leading into the EP.
Strong visual ecosystem: The campaign included striking visual assets and music videos designed to expand audience connection and enhance storytelling.
Momentum-building initiatives: Press coverage, live shows, digital ads, and artist features helped expand Letón Pé’s footprint across the Latin music landscape.
PR success: A coordinated PR campaign in partnership with Guerrera Publicity significantly elevated her visibility across press outlets and industry channels.
Industry presence: Letón Pé’s participation in Latin Grammys, SXSW, LAMC, Premios Juventud, Premios Soberano, and other major events positioned her as a rising figure in the Latin music industry.
A well-planned three-single rollout, strong visuals, strategic playlist pitching, and a highly effective PR campaign — combined with consistent industry presence and targeted DSP partnerships — fueled major growth for Letón Pé. This approach led to 60 playlist adds, multiple playlist covers, and a 10x increase in daily listeners during the EP cycle.
