Letón Pé

About

Letón Pe, a multi-talented native Dominican singer-songwriter and actress, made waves in 2022 with the release of her debut EP, “La Caleta.” Garnering attention from renowned digital press, such as Remezcla and Rolling Stone Magazine, she was hailed as the Dominican Republic’s next pop diva and recognized among the Top 10 Latin acts to break out in 2023. As she gears up for the release of her latest EP, “Rojo Rubi,” Letón Pe’s strategic marketing approach, powerful PR campaign, and impressive results have propelled her career to new heights. Her success story serves as a testament to the power of a comprehensive marketing strategy in elevating an artist’s trajectory.

Genre: Latin

What We Did

Distribution | Playlisting | Client Management

Distribution

Our global reach took Letón Pe’s music to new heights as we flawlessly distributed it across our extensive network of over 200 DSPs. This strategic move ensured maximum exposure worldwide, reaching diverse audiences and propelling Letón Pe’s career to the forefront of the international music scene.

Client Management

With a commitment to exceptional service, we appointed a dedicated client manager who facilitated weekly status and feedback calls, overseeing marketing strategy, execution, and general operations. Our priority client service ensured swift deliveries to DSPs, enabling Letón Pe’s music to reach a global audience rapidly and efficiently. This personalized approach contributed significantly to Letón Pe’s successful journey in the music industry.

Marketing

Strategy: Our team meticulously crafted a comprehensive strategy and release plan, exhibiting exceptional attention to detail. Effective communication of notable updates and date changes throughout the campaign ensured a smooth and well-coordinated process.
Elevating Anticipation: The thoughtfully designed release plan featured a series of three singles, each accompanied by visually captivating official music videos. These strategically timed releases built anticipation and excitement for the EP launch.
Visual Masterpieces: The campaign boasted a collection of stunning assets and music videos, tailored to complement each release. These visual elements enriched the audience’s experience and deepened their connection to Letón Pe’s music.
Driving Momentum: Leveraging a multifaceted approach, we harnessed the power of press coverage, live shows, digital advertising, and artist features to propel Letón Pe’s journey towards widespread recognition and success.
PR Triumph: Initiating a highly successful PR Campaign in collaboration with Guerrera Publicity proved to be a pivotal moment in Letón Pe’s career. The campaign acted as a catalyst, propelling her into new realms of recognition and opportunity.
Industry Acclaim: Letón Pe’s active participation in major Latin industry events and shows, including the Latin Grammys, SXSW, LAMC, Premios Juventud, Premios Soberano, and more, showcased her as a prominent figure within the Latin music sphere, solidifying her position as a rising star on a remarkable trajectory.

Results

Playlist Support: Letón Pe’s music made a resounding impact, securing an impressive 60 playlist adds across major streaming platforms, including Spotify, Apple Music, Tidal, YouTube, Amazon Music, Pandora, Audiomack, and Trebel. Notably, 38 of these adds were achieved during the current EP Cycle.
Playlist Covers and Prominence: Letón Pe’s undeniable talent earned her a feat of 7 playlist covers across prominent streaming platforms like Spotify, Tidal, Amazon Music, Audiomack, and Trebel. Additionally, her music received valuable support through featured placements on “Fresh Finds Latin,” reaching an audience of 1.1 million.
Engaging the Audience: Fostering genuine connections with her audience, we helped coordinate in-person EP listening sessions with major streaming platforms such as Spotify, Audiomack, and Tidal. These intimate sessions allowed her to create memorable experiences and strengthen her fan base.
Exponential Listener Growth: The success of the campaign was evident in her listener growth. From averaging 300 daily listeners in March 2022 (upon the release of her first single with us), her current daily listener count stands at an impressive 3,000 per day now. Similarly, her monthly listeners have surged from an average of 30,000 in 2022 to an astounding 90,000 today.