O.N.E the Duo

About

O.N.E The Duo, made up of mother–daughter pair Prana Supreme and Tekitha, continue to redefine boundaries between genres. Their album Blood Harmony was born after relocating to Nashville in 2017, where they immersed themselves in the city’s creative scene and collaborated with acclaimed producers and writers including Brent Maher, Shane Stevens, John Bettis, Rebecca Lynn Howard, Elisha Hoffman, Marv Green, and Nash Overstreet.

Blending their Hip-Hop roots with Country influences, O.N.E The Duo became the first Black mother–daughter duo in Country music history. The album title Blood Harmony reflects the deep familial and musical bond between them. Prana Supreme — daughter of RZA (Wu-Tang Clan) — and Tekitha — the female vocalist of Wu-Tang — bring rich musical lineage and a lifetime surrounded by songwriters, musicians, and jam sessions. Their story and sound represent a new chapter defined by shared experience, creativity, and cultural connection.

Genre: Country sub: Hip-Hop & R&B

What We Did

Distribution | Playlisting | Client Management

Distribution

We distributed O.N.E The Duo’s music across 200+ DSPs globally, ensuring wide exposure and supporting playlist pitching across Country, Pop, Hip-Hop, and genre-crossing editorial teams.

Client Management

A dedicated client manager oversaw weekly calls, ensured fast DSP deliveries, aligned marketing strategy, and coordinated cross-team execution — supporting a smooth and effective rollout.

Marketing

Strategic Release Plan: Four singles and a focus track were mapped out with official videos. TikTok campaigns and third-party playlisting (Streaming Promotions) boosted reach.
Robust Marketing Drivers: Press coverage, digital ads, short-form content, and a Today Show appearance amplified visibility. Their album announcement and tour created additional momentum.
Prominent DSP Presence: Consistent placement in DSP decks and strong editorial support elevated their profile. Recognition included CMT’s Next Woman of Country, collaborations with Wu-Tang creatives, and spotlighting their high-profile songwriting team.

Results

27 playlist pickups across Spotify, Apple Music, Amazon Music, Trebel, and SoundCloud
Spotify highlights: New Music Friday, Wild Country, Country Frequency, and video placement on TIDAL’s Country: RISING
SoundCloud promotion including Wal*Mart Promoted Track + Audio Commentary
Apple Music interview with Rissi Palmer
SiriusXM coverage: Interviews including SWAY on Shade45; “Feels Good” added to The Highway and Venus
CMT Women of Country billboard in Times Square
150% growth in monthly Spotify listeners (March → July 24th)
+2,500 new Spotify followers since March

What Drove These Results

A multi-single rollout with strong visuals, cross-genre playlist pitching, consistent DSP communication, and high-impact moments like national TV, press, SoundCloud partnerships, and Times Square exposure all contributed to major audience growth — resulting in 27 playlist pickups, significant editorial support, and a 150% increase in monthly listeners for O.N.E The Duo.