Release Campaign Builder

A Smarter Release Marketing Plan for Independent Artists

Planning a music release shouldn’t feel overwhelming.

But for most independent artists, knowing what to do, when to do it, and where to focus your energy is often harder than making the music itself.

The Release Campaign Builder helps you create a clear, actionable release marketing plan tailored to your music, your goals, and your resources.

So you can stop guessing and start executing with confidence.

Powered by Your Real Release Data

The Release Campaign Builder uses information already in your Symphonic account including release details, artist profile data, and marketing drivers to shape a plan that fits your release.

You can also factor in:

  • Your campaign budget
  • Your primary goal for the release

Instead of generic advice, you get recommendations that reflect where your career is right now, what resources you have, and what you’re trying to achieve.

The result is a clearer, more realistic plan built from your real data, not assumptions, templates, or guesswork.

How it Works

A simple process. Not overwhelming.

the number 1 Choose Your Release Goal:

• Get playlist placements
• Increase active listeners
• Drive broader exposure

Your release marketing plan adapts based on whether you’re focused on playlists, audience growth, or exposure.

No one-size-fits-all rollouts.

the number 2 Get Your Custom Campaign

Your plan includes pre-release, release day, and post-release promotion steps — so nothing important gets missed.

So nothing important gets missed.

the number 3 Execute With Confidence

Know what to focus on, when to do it, and how to keep momentum going.

Everything is sequenced so you know exactly what to do next — and why it matters.

No guesswork. No scrambling.

What You Get: A Complete Release Marketing Plan

Person writing in a planner at a desk covered with documents, charts on royalty advances, a calendar, notebook, water bottle, and office supplies.

A Campaign Built in Clear Phases

Your music release is organized into structured phases — from pre-release planning to release day execution and post-release promotion — so you always know what to focus on next.

Instead of scrambling last minute or guessing what works, you follow a structured rollout designed around your release.

  • A structured release timeline mapped to your launch date
  • Clear promotion priorities based on your goals
  • Pre-release, release week, and post-release action steps
  • Practical tasks you can realistically execute
  • A repeatable release marketing framework you can use again and again

This isn’t about doing everything.
It’s about doing the right things at the right time.

Frequently Asked Questions

Is this for singles or albums?

Both. The builder adapts to different release types.

Do I need marketing experience?

Not at all. The campaign is designed to guide you step by step.

Do I need a big budget?

No. The focus is on strategy and prioritization, not spending more money.

Can I use this for future releases?

Yes. The framework is built to be repeatable.

Stop Guessing. Start Releasing With Intention.

Your music deserves more than a random rollout.

The Release Campaign Builder is available to Symphonic Partner artists and designed for intentional releases.