Sean Paul / Kes

Marketing

Working closely with Ineffable Records, the single was strategically released one month before the 2024 Cricket World Cup. As the official tournament anthem, this lead time allowed the track to build strong organic traction ahead of major placement within ICC promotions and broadcast features.

Marketing drivers included:

• Official music video

• Composite imagery

• Robust paid ad budget

• Summer tour dates

• A comprehensive promotional commitment from the International Cricket Council (ICC)

We also proactively presented the single and marketing plan to DSP partners well in advance, providing editors ample lead time for consideration. This enhanced opportunities for playlist pitching, editorial support, and feature placement.

Because the record crosses multiple genres, the marketing team collaborated closely across DSP reps, editors, and internal Symphonic teams worldwide — ensuring global prioritization and alignment throughout the rollout.

Results

• 61 playlist adds across Spotify, Apple Music, Amazon, YouTube, Pandora, TIDAL, Deezer, Audiomack, SoundCloud, TREBEL, and iHeart

• Nearly 2 million streams + video views in the first week

• 7 playlist covers across Spotify, Amazon, TIDAL, Audiomack, and Pandora

• OOH YouTube Music billboard in London promoting the release

• Gratis Google Play–powered Audiomack campaign: Google Play selected “Out Of This World” for premium store placement in high-traffic sections including the homepage and “Events” page

What Drove These Results

A perfectly timed release aligned with the Cricket World Cup, strong global marketing drivers, early playlist pitching efforts, and coordinated DSP partnerships helped “Out Of This World” achieve major international visibility — resulting in 61 playlist adds, multiple playlist covers, nearly 2 million plays in the first week, and premium global promotion from partners including ICC, YouTube Music, and Audiomack.