Sean Paul / Kes

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Kes

About

Superstar Sean Paul teamed up with top soca artist Kes for high energy, uplifting single ‘Out Of This World’ (released May 2, 2024). This song is the official anthem for the 2024 Cricket World Cup, one of the biggest international sporting events. Produced by Trinbagonian producer Tano, the song fuses the sonic influences of Jamaica and Trinidad to create a global sound that will connect with listeners all around the world.

Genre: Pop, Reggae, World

What We Did

Distribution   |   Marketing

Distribution

Maximizing the global reach, we diligently distributed “Out Of This World” to our extensive network of over 200 DSPs (Digital Service Providers). This strategic move ensured that the global single would resonate with audiences worldwide, creating an unprecedented wave of exposure and engagement.

Marketing

  • Working closely with our label partner, Ineffable Records, the single was strategically released one month before the 2024 Cricket World Cup. As the official anthem for the tournament, the one month lead time maximized exposure and organic traction before heavy placement features in ICC promotions for the event.
  • The label provided compelling marketing drivers to perfectly complement the powerful, anthemic song. Drivers included an official music video, composite image, robust ad budget, summer tour dates and a comprehensive promotional commitment from the International Cricket Council.
  • We forged strong partnerships with DSP (Digital Service Provider) platforms, proactively presenting the single and marketing plan well in advance. This thoughtful approach allowed for adequate lead time for editorial consideration, enhancing the song’s chances of being prominently featured on DSPs.
  • The marketing team members worked collaboratively on the release since it crosses many genres. It required strategic coordination and outreach to various DSP reps and editors as well as internal communication prioritizing the single globally for all Symphonic employees around the world.

Results

  • 61 playlist adds across major streaming platforms: Spotify, Apple Music, Amazon, YouTube, Pandora, TIDAL, Deezer, Audiomack, SoundCloud, TREBEL and iHeart
  • Nearly 2 million streams + video views in one week since release
  • 7 playlist covers across Spotify, Amazon, TIDAL, Audiomack and Pandora
  • OOH YouTube Music billboard in London promoting the release
  • Gratis ad campaign from Audiomack (via Google Play): Google Play offers Audiomack the opportunity to feature new music releases through their app listing. These features are placed in high-traffic parts of the store (such as their main homepage and ‘events’ page) and “Out Of This World” was hand picked to be one of the featured tracks

Top Playlist Pickups

Two men holding jerseys with "Kes" and "Sean Paul 24" written on them, posing in front of a backdrop featuring an image of Earth. Text below them reads "PULL UP. This event could easily serve as a Grace Gaustad case study in merging music with global impact imagery.

Pull Up
(Pandora)

Two men holding maroon sports jerseys with yellow text, "KES 20" and "SEAN PAUL 24." A large earth image is displayed on a screen behind them under stage lights, reminiscent of a dramatic Grace Gaustad case study presentation.

Passport
(Pandora)

Two men stand smiling, each holding personalized maroon sports jerseys with yellow lettering. The backdrop features a glowing Earth image. Text reads "Today's Dancehall" in the top right corner, highlighting a special tribute to Grace Gaustad Case Study.

Today’s Dancehall
(Pandora)

Screenshot of the "Outernational" playlist on TIDAL, featuring music tracks from global artists. The playlist cover shows Sean Paul and KES. Options available include Play, Shuffle, Add to My Collection, and Share.

Outernational
(TIDAL)

Screenshot of the "Island Pop" playlist on Spotify, featuring cover art with two people in jerseys, the playlist has 645,494 likes and includes artists Sean Paul and Kes.

Island Pop
(Spotify)

Screenshot of a music playlist titled "Island Riddim" on Amazon Music, featuring 64 songs with a cover image of two artists, Sean Paul and Kes. The options include shuffle and playing individual songs.

Island Riddim
(Amazon)

A streaming service screen featuring the playlist "Verified: Caribbean" with songs by Sean Paul and Kes. The cover image shows two men holding jerseys. Options to like, share, and more are visible.

Verified: Caribbean
(Audiomack)

Playlist Pickups

Screenshot of an Apple Music Pop playlist titled "New in Pop" with songs "Ransom" by Hannah Jane Lewis, "Out of This World" by Sean Paul and Kes, and "Then There Was You" by Calum Scott displayed.

New in Pop
(Apple)

Screenshot of the Apple Music playlist "Summer Heat" featuring a cherry with fire on the stem. Six tracks are listed, including songs by Tommy Richman, A$AP Rocky, Sean Paul, and Nicki Minaj.

Summer Heat
(Apple)

Spotify playlist screen titled "This is Frequency," featuring a woman with curly hair in the background. Playlist includes "Die For You" by Shenseea, "Out of This World" by Sean Paul, Kes, and "Steve Harvey" by B.O.B.

This is Frequency
(Spotify)

Spotify

New Music Friday Polska
New Music Friday Portugal
New Music Friday UK
New Music Friday NL
New Music Friday France
New Music Friday Canada
This Is Frequency
Crxss Current
Calorcito
Just Dropped
New Music Friday Maghreb
New Music Friday CZ & SK
New Music Friday Magyarország
New Music Friday Romania
Новинки щоп’ятницi
New Music Friday Kenya
New Music Friday Greece
Fresh Hits
New Music Now
Zomer Top 30

TIDAL

Pop: New Tracks
New Tracks
Neuheiten der Woche
Ukas Brygg
New Arrivals Switzerland
New Arrivals
New Arrivals: Pop

Amazon

Brand New Music (Canada)
Tempo
Fresh Pop

YouTube

RELEASED
Caribbean Pulse

iHeart

Newly Released

Deezer

Novedades de la Semana
Novedades España

Apple

Worldwide Riddim
New in Pop
Reggae: Best New Songs
Pressure Drop
Summer Heat
New Music Daily (CA)
New Music Daily (AU & NZ)
New in R&B (CA)
Summer Waves
Today’s Hits (Germany & Austria)
Lançamentos da Semana
Les nouveautés du vendredi
Radar Weekly

Audiomack

Best of the Week: Caribbean
Pop Weekly
Trending Caribbean
Trending Global
Trending Pop
Weekly 100: Turks and Caicos
Caribbean Grooves

Soundcloud

Fresh Pressed Australia
New Music Canada: Fresh Pressed
Fresh Pressed Tracks

Trebel

New Releases

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