The 502s

About

The 502s are a rambunctious indie folk band from Maitland, Florida who entered 2021 with a strategic plan: release a new song every 6–8 weeks leading into an album. The approach paid off when their July single Just A Little While went viral on TikTok in late 2021, propelling the band into massive global visibility.

Genre: Indie Folk

What We Did

Distribution | DSP Pitching | TikTok Advertising

DSP Pitching

Provided DSPs with compelling TikTok data demonstrating the virality of “Just A Little While”
Resulted in 19 editorial playlists with a combined reach of 10M+ followers
Spotify momentum led to 24 Viral 50 playlists reaching an additional 2.5M followers
“Just A Little While” streams increased 1,100% from December 2021 to January 2022
Achieved 10M streams in a 30-day period across DSPs
Social-driven playlist pickup including Big On The Internet (Spotify), Viral Hits (TIDAL), and Viral Hits Deutschland (Spotify)

TikTok Advertising

Executed four campaigns using In-Feed Ads and UGC Spark Ads
Generated 10M+ impressions across campaigns
Significantly increased the band’s TikTok followership and engagement

Distribution

Distributed their music to our network of 200+ DSPs for maximum exposure worldwide.

What Drove These Results

A consistent release schedule, strong DSP pitching informed by viral TikTok data, targeted paid advertising, and rapid adoption across editorial and Viral 50 playlists helped “Just A Little While” explode globally — driving a 1,100% surge in streams and more than 10 million plays in a single month.